![]() It’s even more ridiculous to spend $100 for an ounce of perfume.” It’s ridiculous to spend $35 to have your legs waxed. “Every month you have to have it cut again. “No haircut is worth $50,” he told The Times. Mathews was provocatively populist when it came to the sacred cows of the beauty business. Free makeup consultations were available on the first visit if women wanted them.ĭespite having many well-off customers, Mr. ![]() He reasoned that a hotel was a nice location for all-night beauty parlors because there was someone protective in the lobby.Īll his stylists were men who specialized in the exotic coiffures the Broadway-type customers requested. He opened his first in 1953 in the Great Northern Hotel on West 57th Street near Carnegie Hall, enabling him to cater to show-business people. His clientele was showgirls at the Copacabana and the Latin Quarter, so a 24-hour beauty salon seemed a logical step. Before he snapped the photographs, he liked to work on their eyes and mouths, which led him into theatrical makeup and cosmetics. Mathews learned some photography in the Army and after his discharge set up shop as a studio photographer, specializing in publicity stills for aspiring starlets. Hair Off, by contrast, left only baby fuzz, he promised. “You shave and you’re growing a beard all over your body. “Women shouldn’t shave,” he said to The Times. Mathews could wax eloquent on the subject of body hair. Mathews saw it, his all-hours beauty parlors (he eventually had dozens) fulfilled an urgent demand. You could buy a coconut at a Ninth Street fruit stand or a potted palm on Lexington Avenue.Īs Mr. ![]() At 4 a.m., you could down a cheeseburger at the Brasserie in the Seagram Building, take a Turkish bath at Luxor Baths, shoot a game of pool at McGirr’s Billiard Academy. The beautification enterprise belonged to an era when, at least in memory, more places seemed to be open much later in New York, if not all night. Clients - who he said included Jacqueline Susann, Eleanor Roosevelt and Marilyn Monroe - were invited to play backgammon or sip a cocktail as their appearances became more pleasing. Mathews served the nocturnal need of those seeking teasing, frosting, cutting, waxing, eyebrow enhancement, nail coloring, blow-drying and more. Don’t forget to gel back your roots with TRESemmé TRES Two Mega Firm Control Gel for the ultimate slicked back look without any crunch or residue.Larry Mathews, who earned a reputation as New York’s most wide-awake hairdresser by opening what seems to have been the city’s first 24-hour beauty parlor to serve insomniacs, talk-show guests, showgirls and other working women, died on Tuesday in Aventura, Fla. To create an ultra-voluminous look with your layered curls, smooth them back with some hair gel and pull back your hair to create a gorgeous mane of curly locks. Pull back your curls with a headband or even your favorite pair of sunglasses to create a voluminous look. If you don’t have naturally curly hair, that doesn’t mean you have to miss out on all of the layered curly hair fun! Just grab your favorite hair curler, and create some strikingly glam curls for your next big night out. Nothing beats a classic style, which is why we love this timeless half-up! Create big, glamorous curls with your layers. ![]() Keep it simple with a classic half-up style. Some short layered curly hair is perfect for creating this voluminous and posh look. If your hair isn’t curly enough to be held in a full afro, then a semi-afro will do just the trick. Go to product A more subtle switch to the classic afro.
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